Marketing identity : conference proceedings from international scientific conference 8th-9th November 2016, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic. Part I., Brands we love - Petranová, Dana, 1979-; Matúš, Jozef; Mendelová, Dáša (University of Ss. Cyril and Methodius in Trnavan, 2016)