Marketing identity : brands we love : conference proceedings from international scientific conference : 8th-9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. Part II - Petranová, Dana, 1979-; Čábyová, Ľudmila; Bezáková, Zuzana (Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2016)
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Keywords: marketingová komunikácia; obchodné značky; communication in marketing; brand name products; zborníky konferencií; proceedings of conferences