Consumer neuroscience - innovative approach to optimizing sustainable business and marketing performance based on modern intelligent systems : proceedings of the scientific project VEGA 1/0354/22. - University of Economics (Bratislava, Slovakia) Faculty of Commerce (Bratislava : Publishing house Ekonóm, 2024)
Nad názvom: The University of Economics in Bratislava, Faculty of Commerce
Obsahuje bibliografické odkazy
Anglické abstrakty
Keywords: neuromarketing; úspech v podnikaní; manažment inovácií; spotrebiteľské správanie; neuromarketing; success in business; innovation management; consumer behavior; zborníky; papers of several authors