Introduction to advertising and promotion management. /
Introduction to advertising and promotion. : An integrated marketing communications perspective. /
Advertising and the promotion industry. /
Contemporary advertising. /
Kleppner`s advertising procedure. /
Negotiation: readings, exercises, and cases. /
Cases in strategic management. /
Marketing management. : Knowledge and skills. Text, analysis, cases, plans. /
Cases in total quality management. /
Concepts of strategic management. /
Contemporary advertising /
Cases to accompany commercial bank management. /
Case problems in finance. /
Principles of advertising. /
Managing human resource decisions. : A computer-based case book. /
Cases and materials on workers` compensation and employment rights. /
Auditing cases /
Advertising at the crossroads. /
Case report and case study in social work /
Cases in advertising and promotion management. /