Marketing finance : turning marketing strategies into sharelder value /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam ; Boston ; Heidelberg :
Elsevier Butterworth-Heinemann,
c2004
|
| Edition: | 1st ed. |
| Subjects: | |
| ISBN: |
0750657707 (brož.) |
| Physical Description: |
xii, 349 s. : sch., tab. ; 23 cm |
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