Marketing management : analýza, plánování, využití, kontrola /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Grada Publishing, spol. s r.o.,
1998.
|
| Edition: | 1. vyd. |
| Subjects: | |
| ISBN: |
8071696005 (viaz.) |
| Physical Description: |
710 s. |
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| 100 | 1 | |a Kotler, Philip, |d 1931- |4 aut | |
| 245 | 1 | 0 | |a Marketing management : |b analýza, plánování, využití, kontrola / |c Philip Kotler. |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Grada Publishing, spol. s r.o., |c 1998. | ||
| 300 | |a 710 s. | ||
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