Střety marketingu : uplatnění principu marketingu ve firemní praxi /

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Bibliographic Details
Main Authors: Tomek, Gustav, 1935- (Author), Vávrová, Věra, 1955- (Author)
Format: Book
Language:Czech
Published: Praha : C. H. Beck, 2004
Edition:1. vyd.
Series:C. H. Beck pro praxi
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ISBN: 8071798878 (brož.)
Physical Description: xvii, 216 s. : il. ; 24 cm
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