Strategické řízení značky /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Grada,
2007.
|
| Edition: | 1. vyd. |
| Series: | Expert
|
| Subjects: | |
| ISBN: |
9788024714813 (viaz.) |
| Physical Description: |
796 s. : fotogr., il., tab. ; 25 cm. |
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Titul je dostupný aj v ... 
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| FMT | |||
| 020 | |a 9788024714813 (viaz.) | ||
| 040 | |a SVKKK |b slo |c SVKKK |e AACR2 | ||
| 041 | 1 | |a cze |h eng | |
| 044 | |a xr |c CZ | ||
| 072 | 7 | |a 005 |x Manažment. Riadenie |2 konspekt | |
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| 080 | |a (048.8) |2 2001 | ||
| 100 | 1 | |a Keller, Kevin Lane, |d 1956- | |
| 240 | 1 | 0 | |a Strategic brand management. |l Česky |
| 245 | 1 | 0 | |a Strategické řízení značky / |c Kevin Lane Keller ; [přeložila Magda Pěnčiková]. |
| 250 | |a 1. vyd. | ||
| 260 | |a Praha : |b Grada, |c 2007. | ||
| 300 | |a 796 s. : |b fotogr., il., tab. ; |c 25 cm. | ||
| 490 | 1 | |a Expert | |
| 500 | |a Preklad z angl. orig. | ||
| 500 | |a Údaj o prekl. prevzatý z rubu titul. strany | ||
| 500 | |a Poznámky | ||
| 650 | 0 | 7 | |a riadenie značky |2 SVKKKPH |
| 650 | 0 | 7 | |a strategický manažment |2 SVKKKPH |
| 650 | 0 | 7 | |a marketingový manažment |2 SVKKKPH |
| 655 | 7 | |a monografie |2 SVKKKPH | |
| 700 | 1 | |a Pěnčiková, Magda |4 trl | |
| 765 | 0 | |t Strategic brand management. Česky |a Keller, Kevin Lane, 1956- | |
| 830 | 0 | |a Expert | |
| 910 | |a svkkk | ||
| 919 | |a 978-80-247-1481-3 | ||
| 998 | |a BK | ||
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