Reklama, propagace a marketingová komunikace /

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Bibliographic Details
Main Authors: Clow, Kenneth E., Baack, Donald (Author)
Other Authors: Paulíny, Vladimír (Translator)
Format: Book
Language:Czech
English
Published: Brno : Computer Press, 2008.
Edition:Vyd. 1.
Subjects:
ISBN: 9788025117699 (viaz.)
Physical Description: xx, 484 s. : fotogr., grafy ; 30 cm.
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Description
Item Description:Preklad z angl. orig.
Údaj o prekl. prevzatý z rubu titul. strany
Physical Description:xx, 484 s. : fotogr., grafy ; 30 cm.
Bibliography:Bibl. odkazy; register menný: s. 470-477; register vecný: s. 478-484
ISBN:9788025117699 (viaz.)