Reklama, propagace a marketingová komunikace /
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| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Brno :
Computer Press,
2008.
|
| Edition: | Vyd. 1. |
| Subjects: | |
| ISBN: |
9788025117699 (viaz.) |
| Physical Description: |
xx, 484 s. : fotogr., grafy ; 30 cm. |
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Titul je dostupný aj v ... 
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|---|---|---|---|
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| 005 | 20120810083858.0 | ||
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| FMT | |||
| 020 | |a 9788025117699 (viaz.) | ||
| 040 | |a SVKKK |b slo |c SVKKK |e AACR2 | ||
| 041 | 1 | |a cze |h eng | |
| 044 | |a xr |c CZ | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Médiá |2 konspekt | |
| 080 | |a 658.8:316.77 |2 2001 | ||
| 080 | |a 659.1 |2 2001 | ||
| 080 | |a (035) |2 2001 | ||
| 100 | 1 | |a Clow, Kenneth E. | |
| 240 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications. |l Česky |
| 245 | 1 | 0 | |a Reklama, propagace a marketingová komunikace / |c Kenneth E. Clow, Donald Baack ; [překlad: Vladimír Paulíny]. |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2008. | ||
| 300 | |a xx, 484 s. : |b fotogr., grafy ; |c 30 cm. | ||
| 500 | |a Preklad z angl. orig. | ||
| 500 | |a Údaj o prekl. prevzatý z rubu titul. strany | ||
| 504 | |a Bibl. odkazy; register menný: s. 470-477; register vecný: s. 478-484 | ||
| 650 | 0 | 7 | |a marketingová komunikácia |2 SVKKKPH |
| 650 | 0 | 7 | |a reklama a propagácia |2 SVKKKPH |
| 655 | 7 | |a príručky |2 SVKKKPH | |
| 700 | 1 | |a Baack, Donald |4 aut | |
| 700 | 1 | |a Paulíny, Vladimír |4 trl | |
| 765 | 0 | |t Integrated advertising, promotion, and marketing communications. Česky |a Clow, Kenneth E. | |
| 910 | |a svkkk | ||
| 919 | |a 978-80-251-1769-9 | ||
| 998 | |a BK | ||
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