Značka: od vize k vyšším ziskům /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Brno :
Computer Press,
2009.
|
| Edition: | Vyd. 1. |
| Series: | Praxe manažera
Business books |
| Subjects: | |
| ISBN: |
9788025120071 (viaz.) |
| Physical Description: |
xiii, 315, s. : il. ; 24 cm. |
| Tags: |
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Titul je dostupný aj v ... 
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| 005 | 20100909092212.0 | ||
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| FMT | |||
| 015 | |a cnb002008959 | ||
| 020 | |a 9788025120071 (viaz.) | ||
| 040 | |a SVKKK |b slo |c SVKKK |e AACR2 | ||
| 041 | 1 | |a cze |h eng | |
| 044 | |a xr |c CZ | ||
| 072 | 7 | |a 658 |x Riadenie a správa podniku |2 konspekt | |
| 080 | |a 658.626 |2 2001 | ||
| 080 | |a 005:658.626 |2 2001 | ||
| 080 | |a (035) |2 2001 | ||
| 100 | 1 | |a De Chernatony, Leslie, |d 1953- | |
| 240 | 1 | 0 | |a From brand vision to brand evaluation. |l Česky |
| 245 | 1 | 0 | |a Značka: od vize k vyšším ziskům / |c Leslie de Chernatony ; [překlad: Eva Nevrlá]. |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2009. | ||
| 300 | |a xiii, 315, s. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a Praxe manažera | |
| 490 | 1 | |a Business books | |
| 500 | |a Preklad z angl. orig. | ||
| 500 | |a Údaj o prekl. prevzatý z rubu titul. strany | ||
| 500 | |a Obsahuje reklam. materiál | ||
| 504 | |a Register: s. 308-314; bibliografia: s. 315 | ||
| 650 | 0 | 7 | |a obchodné značky |2 SVKKKPH |
| 650 | 0 | 7 | |a riadenie značky |2 SVKKKPH |
| 655 | 7 | |a príručky |2 SVKKKPH | |
| 700 | 1 | |a Nevrlá, Eva |4 trl | |
| 765 | 0 | |t From brand vision to brand evaluation. Česky |a De Chernatony, Leslie, 1953- | |
| 830 | 0 | |a Praxe manažera | |
| 830 | 0 | |a Business books | |
| 910 | |a svkkk | ||
| 919 | |a 978-80-251-2007-1 | ||
| 998 | |a BK | ||
| OWN | |||
| SID | |a Z39 |b Z39-JIB |c nkc20092008959 | ||
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| a02 | 0 | |a 9788025120071 (viaz.) | |
| 090 | |g SCKHL |k Sklad Pribinova prízemie |a IV.208895 |j 1019118 |i 2720180421 |s Absenčne | ||