Strategic industrial marketing /
Uložené v:
| Hlavný autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydané: |
New York ; London ; Toronto :
Prentice Hall,
c1989.
|
| Vydanie: | 2nd ed. |
| Témy: | |
| ISBN: |
0138505209 (brož.) |
| Fyzický popis: |
xi, 378 s. : grafy, il., tab. ; 23 cm. |
| Tagy: |
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| 100 | 1 | |a Chisnall, Peter Michael, |d 1925- | |
| 245 | 1 | 0 | |a Strategic industrial marketing / |c Peter M. Chisnall. |
| 250 | |a 2nd ed. | ||
| 260 | |a New York ; |a London ; |a Toronto : |b Prentice Hall, |c c1989. | ||
| 300 | |a xi, 378 s. : |b grafy, il., tab. ; |c 23 cm. | ||
| 504 | |a Bibl. odkazy; register: s. [369]-378 | ||
| 546 | |a Resumé angl. | ||
| 650 | 0 | 7 | |a strategický manažment |2 SVKKKPH |
| 650 | 0 | 7 | |a marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a marketingový manažment |2 SVKKKPH |
| 650 | 0 | 7 | |a marketingová komunikácia |2 SVKKKPH |
| 650 | 0 | 7 | |a podnikový marketing |2 SVKKKPH |
| 655 | 7 | |a štúdie |2 SVKKKPH | |
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