Consumer behaviour and branding: a cross cultural perspective /
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Žilina :
Georg,
2011.
|
| Edition: | 1st ed. |
| Subjects: | |
| ISBN: |
9788089401581 (brož.) |
| Physical Description: |
183 s. : grafy, sch., tab. ; 24 cm. |
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| 001 | 000384495 | ||
| 005 | 20121204130424.0 | ||
| 008 | 120509s2011 xo al e 001 0 eng d | ||
| FMT | |||
| 020 | |a 9788089401581 (brož.) |z 9788089401574 | ||
| 040 | |a SVKKK |b slo |c SVKKK |e AACR2 | ||
| 041 | 0 | |a eng |b eng | |
| 044 | |a xo |c SK | ||
| 072 | 7 | |a 366 |x Ochrana spotrebiteľa. Správanie spotrebiteľa |2 konspekt | |
| 080 | |a 366.1 |2 2001 | ||
| 080 | |a 658.626 |2 2001 | ||
| 080 | |a (048.8) |2 2001 | ||
| 100 | 1 | |a Chovancová, Miloslava, |d 1952- | |
| 245 | 1 | 0 | |a Consumer behaviour and branding: a cross cultural perspective / |c Miloslava Chovancová, Emmanuel Selase Asamoah, Bandara Wanninayake. |
| 250 | |a 1st ed. | ||
| 260 | |a Žilina : |b Georg, |c 2011. | ||
| 300 | |a 183 s. : |b grafy, sch., tab. ; |c 24 cm. | ||
| 366 | |e 200 výtl. | ||
| 504 | |a Menný register: s. 177-181; vecný register: s. 182-183; bibl. odkazy | ||
| 546 | |a Resumé angl. | ||
| 650 | 0 | 7 | |a spotrebiteľské správanie |2 SVKKKPH |
| 650 | 0 | 7 | |a obchodné značky |2 SVKKKPH |
| 655 | 7 | |a monografie |2 SVKKKPH | |
| 700 | 1 | |a Asamoah, Emmanuel Selase |4 aut | |
| 700 | 1 | |a Wanninayake, W. M. C. Bandara |4 aut | |
| 910 | |a svkkk | ||
| 919 | |a 978-80-89401-58-1 | ||
| 998 | |a BK | ||
| OWN | |||
| SID | |a Z39 |b Z39-JIB |c 001210929 | ||
| Z30 | 1 | |l SCK01 |l SCK01 |m BOOK |1 SCKHL |2 SK2 |b Sklad Hlavná 10 prízemie |3 IV.215120 |6 1038474 |q 20120612 |5 2720203550 |8 20120612 |f 70 |s Absenčne |g 000078112 |h SCKHL |z 8.50 |t 20230111 |u 1306 |w 000384495 |x 000010 | |
| a02 | 0 | |a 9788089401581 (brož.) | |
| z02 | 0 | |z 9788089401574 | |
| 090 | |g SCKHL |k Sklad Hlavná 10 prízemie |a IV.215120 |j 1038474 |i 2720203550 |s Absenčne | ||