Comments: Marketing management /

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Bibliographic Details
Main Authors:	Kotler, Philip, 1931-, Keller, Kevin Lane, 1956- (Author)
Other Authors:	Juppa, Tomáš (Translator), Machek, Martin (Translator)
Format:	Book
Language:	Czech English
Published:	Praha : Grada, 2013.
Edition:	14. vyd.
Subjects:	marketingový manažment marketing management učebnice vysokých škôl textbooks (higher)
ISBN:	9788024741505 (viaz.)
Physical Description:	814 s. : fotogr., il., portréty, sch., tab. ; 29 cm.
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