Models of branding and their application - Mazurek, Marica (Žilina : University of Žilina, 2020)
Obsahuje zoznam grafov, schém a tabuliek
Keywords: produktový manažment; obchodné značky; konkurencieschopnosť; marketing; riadenie značky; product management; brand name products; competitiveness; marketing; brand management; monografie; monographs