Neuromarketing v kontexte vybraných socio-demografických charakteristík /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Slovak English |
| Published: |
[Prešov] :
Bookman, s.r.o.,
2023.
|
| Edition: | Vydanie: prvé |
| Subjects: | |
| ISBN: |
9788081655265 |
| Physical Description: |
97 strán : tabuľky ; 23 cm. |
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| LEADER | 02211nam a2200613 i 4500 | ||
|---|---|---|---|
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| 020 | |a 9788081655265 |q (brožované) | ||
| 040 | |a SVKKK |b slo |c SVKKK |e rda | ||
| 041 | 0 | |a slo |a eng | |
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| 100 | 1 | |a Ondrijová, Ivana, |d 1980- |4 aut | |
| 245 | 1 | 0 | |a Neuromarketing v kontexte vybraných socio-demografických charakteristík / |c Ivana Ondrijová, Anna Tomková. |
| 250 | |a Vydanie: prvé | ||
| 264 | 1 | |a [Prešov] : |b Bookman, s.r.o., |c 2023. | |
| 300 | |a 97 strán : |b tabuľky ; |c 23 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a zväzok |b nc |2 rdacarrier | ||
| 366 | |e 110 kusov | ||
| 500 | |a Obsahuje biografické údaje o autoroch | ||
| 504 | |a Bibliografia na strane 80-89 | ||
| 546 | |a Čiastočne text v angličtine | ||
| 650 | 0 | 7 | |a neuromarketing |2 SVKKKPH |
| 650 | 0 | 7 | |a priemyselný marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a spotrebiteľské správanie |2 SVKKKPH |
| 650 | 0 | 7 | |a psychológia predaja |2 SVKKKPH |
| 650 | 0 | 7 | |a manipulácia (psychológia) |2 SVKKKPH |
| 650 | 0 | 7 | |a emócie |2 SVKKKPH |
| 650 | 0 | 7 | |a neuromarketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a industrial marketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a consumer behavior |2 SVKKKPHeng |
| 650 | 0 | 7 | |a psychology of selling |2 SVKKKPHeng |
| 650 | 0 | 7 | |a manipulation (psychology) |2 SVKKKPHeng |
| 650 | 0 | 7 | |a emotions |2 SVKKKPHeng |
| 655 | 7 | |a monografie |2 SVKKKPH | |
| 655 | 7 | |a monographs |2 SVKKKPHeng | |
| 700 | 1 | |a Tomková, Anna, |d 1985- |4 aut | |
| 910 | |a svkkk | ||
| 919 | |a 978-80-8165-526-5 | ||
| 998 | |a BK | ||
| OWN | |||
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| a02 | 0 | |a 9788081655265 | |
| 090 | |g SCKHL |k Sklad Hlavná 10 prízemie |a IV.246149 |j 1126150 |i 2721032163 |s Povinný výt. | ||