Consumer neuroscience - innovative approach to optimizing sustainable business and marketing performance based on modern intelligent systems : proceedings of the Scientific Project VEGA 1/0354/22. - University of Economics (Bratislava, Slovakia) Faculty of Commerce (Bratislava : Ekonóm, 2023)
Na titulnej strane nad názvom: The University of Economics in Bratislava, Faculty of Commerce
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Keywords: neuromarketing; úspech v podnikaní; manažment inovácií; spotrebiteľské správanie; neuromarketing; success in business; innovation management; consumer behavior; zborníky; papers of several authors