Creativity and creative teaching in marketing communication - Martovič, Matej, 1990-; Kubovics, Michal; Matúšová, Galera; Piatrov, Igor; Nagyová, Natália; Vázalová Gartnerová, Eva; Kocourek, Josef; Juříková, Martina; Cerkaska, Marta; Drąg, Katarzyna; Drąg, Piotr; Dyricz, Urszula; et al. (Trnava : University of Ss. Cyril and Methodius in Trnava, 2025)
V tiráži uvedené: College textbook
Nad názvom: University of Ss. Cyril and Methodius in Trnava, Faculty of Mass Media Communication
Bibliografia na strane 392-401
Keywords: marketingová komunikácia; kreativita; communication in marketing; creative ability; učebnice vysokých škôl; textbooks (higher)