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Interkultúrne aspekty medzinárodného marketingu : uplatnenie v zmiešaných spoločnostiach /
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Supeková, Soňa
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Janáková
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Hana
Published 2014
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interkultúrna komunikácia
kultúrne aspekty
marketing
medzinárodný marketing
multikulturalizmus
obchodné spoločnosti
podnikanie