Alan W. Livingston

Alan Wendell Livingston (born Alan Wendell Levison; October 15, 1917 – March 13, 2009) was an American businessman best known for his tenures at Capitol Records, first as a writer/producer who created Bozo the Clown for a series of record-album and illustrative read-along children's book sets starting in the late 40s, and later as suggesting the circular shape of the Capitol Records building in Hollywood. As vice-president in charge of programming at NBC, in 1959 he oversaw the development and launch of the network's most successful television series, ''Bonanza''. On his return to Capitol Records in 1960, he was involved in the label’s move to rock music, which included releasing music recordings by the Beatles after Capitol had rejected the band’s first singles. Provided by Wikipedia