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Jack Trout

John Francis "Jack" Trout (January 31, 1935 – June 4, 2017) was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory. Provided by Wikipedia
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  1. 1
    22 věčných zákonů marketingu. /
    by Ries, Al, Trout, Jack
    Published 1997
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  2. 2
    A marketing huszonkét vastörvénye. /
    by Ries, Al, Trout, Jack
    Published 1995
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  3. 3
    Bottom-up marketing /
    by Ries, Al, Trout, Jack
    Published 1989
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  4. 4
    Odliš se, nebo, Zemři : jak si zajistit úspěch na trhu jedinečností své nabídky /
    by Trout, Jack, Rivkin, Steve, 1947-
    Published 2006
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