Marketingová komunikace /
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| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Grada Publishing,
2003.
|
| Edition: | [1. vyd.] |
| Series: | Expert
|
| Subjects: | |
| ISBN: |
8024702541 (viaz.) |
| Physical Description: |
581 s. : graf., sch., tab. ; 21 cm. |
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Titul je dostupný aj v ... 
MARC
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| 100 | 1 | |a De Pelsmacker, Patrick, |d 1957- |4 aut | |
| 240 | 1 | 0 | |a Marketing communications. |l Česky |
| 245 | 1 | 0 | |a Marketingová komunikace / |c Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh ; [přeložila Vlasta Šafaříková]. |
| 250 | |a [1. vyd.] | ||
| 260 | |a Praha : |b Grada Publishing, |c 2003. | ||
| 300 | |a 581 s. : |b graf., sch., tab. ; |c 21 cm. | ||
| 440 | 0 | |a Expert | |
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| 700 | 1 | |a Geuens, Maggie, |d 1969- |4 aut | |
| 700 | 1 | |a Van den Bergh, Joeri, |d 1971- |4 aut | |
| 700 | 1 | |a Šafaříková, Vlasta |4 trl | |
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