Comments: Marketing podle Kotlera :

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Bibliographic Details
Main Author:	Kotler, Philip, 1931- (Author)
Other Authors:	Medek, Pavel, 1952-2015 (Translator, Author of afterword, colophon, etc.)
Format:	Book
Language:	Czech English
Published:	Praha : Management Press, 2002
Edition:	Vyd.1.
Subjects:	marketing marketingový manažment príručky
ISBN:	8072610104 (viaz.)
Physical Description:	258 s. : sch., tab. ; 24 cm
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