Marketing : základy a principy /
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | Czech |
| Published: |
Brno :
Computer Press,
2003
|
| Edition: | Vyd. 1. |
| Series: | Praxe manažera
|
| Subjects: | |
| ISBN: |
8072268880 (brož.) |
| Physical Description: |
199 s. : čb. fotogr., il. ; 22 cm |
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| 100 | 1 | |a Foret, Miroslav |4 aut | |
| 245 | 1 | 0 | |a Marketing : |b základy a principy / |c Miroslav Foret, Procházka Petr, Urbánek Tomáš |
| 250 | |a Vyd. 1. | ||
| 260 | |a Brno : |b Computer Press, |c 2003 | ||
| 300 | |a 199 s. : |b čb. fotogr., il. ; |c 22 cm | ||
| 440 | 0 | |a Praxe manažera | |
| 504 | |a Bibliografia s. [191]-192. Register | ||
| 650 | 0 | 7 | |a marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a marketingový výskum |2 SVKKKPH |
| 650 | 0 | 7 | |a metódy |2 SVKKKPH |
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| 700 | 1 | |a Procházka, Petr |4 aut | |
| 700 | 1 | |a Urbánek, Tomáš, |d 1972- |4 aut | |
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