Introduction to advertising and promotion. : An integrated marketing communications perspective. /
Uložené v:
| Hlavní autori: | , |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydané: |
Burr Ridge-Boston-Sydney :
Irwin,
1993
|
| Vydanie: | 2. vyd. |
| Témy: | |
| ISBN: |
0256105162 (viaz.) |
| Fyzický popis: |
Preruš.str. |
| Tagy: |
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| 100 | 1 | |a Belch, George Eugene |4 aut | |
| 245 | 1 | 0 | |a Introduction to advertising and promotion. : |b An integrated marketing communications perspective. / |c George Eugene Belch, Michael A. Belch |
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| 260 | |a Burr Ridge-Boston-Sydney : |b Irwin, |c 1993 | ||
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