Introduction to advertising and promotion. : An integrated marketing communications perspective. /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Burr Ridge-Boston-Sydney :
Irwin,
1993
|
| Edition: | 2. vyd. |
| Subjects: | |
| ISBN: |
0256105162 (viaz.) |
| Physical Description: |
Preruš.str. |
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