Promotional strategy : Managing the marketing communications process /
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| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood ; Boston :
Irwin,
1991.
|
| Edition: | 7th ed. |
| Subjects: | |
| ISBN: |
0256114080 (brož.) |
| Physical Description: |
753 s. |
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