Contemporary advertising /

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Bibliographic Details
Main Authors: Bovée, Courtland L., Arens, William F. (Author)
Format: Book
Language:English
Published: Burr Ridge : Irwin, c1992.
Edition:4th ed.
Series:Irwin series in marketing
ISBN: 025609196X (viaz.)
Physical Description: 715, [116] s. : il.
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