Legends in marketing. Volume 1, Consumer behavior: conceptual foundations /

Saved in:
Bibliographic Details
Main Author: Sheth, Jagdish N.
Other Authors: Krishnan, Balaji C. (Editor), Lutz, Richard J. (Editor)
Format: Book
Language:English
Published: Los Angeles ; London ; New Delhi : Sage, 2010.
Edition:1st ed.
Subjects:
ISBN: 9788132103004 (súbor)
Physical Description: xli, 284 s. : sch., tab. ; 25 cm.
Tags: Add Tag
No Tags, Be the first to tag this record!