Marketing plans : how to prepare them, how to use them /

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Bibliographic Details
Main Author: McDonald, Malcolm H. B.
Format: Book
Language:English
Published: Oxford ; London ; Guildford : Butterworth-Heinemann, c1989.
Edition:2nd ed.
Series:Marketing series
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ISBN: 0750601078 (brož.)
Physical Description: ix, 337 s. : grafy., il., tab. ; 23 cm.
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