Werbung in Theorie und Praxis /
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| Main Authors: | , , , , , , , , , , , , , , , , , , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Waiblingen :
M & S Verlag für Marketing und Schulung,
2000.
|
| Edition: | Fünfte erweiterte und überarbeitete Auflage |
| Subjects: | |
| ISBN: |
3930465000 |
| Physical Description: |
688 strán : ilustrácie, schémy, tabuľky ; 24 cm. |
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| 080 | |a 659.1 |2 2011 | ||
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| 100 | 1 | |a Engelhardt, Bernhard |4 aut | |
| 245 | 1 | 0 | |a Werbung in Theorie und Praxis / |c herausgegeben von Karl Schneider unter Mitarbeit von Dieter Pflaum ; Autoren: Bernhard Engelhardt, Hans-Adolf Frick, Roland Gemeinhardt, Christine Kreuzer, Beate Lämmle-Koziollek, Mechtild Langner, Gerhard Märtterer Bernd-Jürgen Matt, Thomas Meichle, Dieter Pflaum, Geert Reuter, Antje Roth, Karl Schneider, Armin Scholz, Harald Schrader, Joachim Seebohn, Mine Sirin, Ralph Walper, Martin Walter. |
| 250 | |a Fünfte erweiterte und überarbeitete Auflage | ||
| 264 | 1 | |a Waiblingen : |b M & S Verlag für Marketing und Schulung, |c 2000. | |
| 300 | |a 688 strán : |b ilustrácie, schémy, tabuľky ; |c 24 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a zväzok |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a reklama |2 SVKKKPH |
| 650 | 0 | 7 | |a reklamné agentúry |2 SVKKKPH |
| 650 | 0 | 7 | |a marketing |2 SVKKKPH |
| 650 | 0 | 7 | |a marketingová komunikácia |2 SVKKKPH |
| 650 | 0 | 7 | |a advertising |2 SVKKKPHeng |
| 650 | 0 | 7 | |a advertising agencies |2 SVKKKPHeng |
| 650 | 0 | 7 | |a marketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a communication in marketing |2 SVKKKPHeng |
| 655 | 7 | |a kolektívne monografie |2 SVKKKPH | |
| 655 | 7 | |a collective monographs |2 SVKKKPHeng | |
| 700 | 1 | |a Frick, Hans-Adolf |4 aut | |
| 700 | 1 | |a Gemeinhardt, Roland |4 aut | |
| 700 | 1 | |a Kreuzer, Christine |4 aut | |
| 700 | 1 | |a Lämmle-Koziollek, Beate |4 aut | |
| 700 | 1 | |a Langner, Mechtild |4 aut | |
| 700 | 1 | |a Märtterer Gerhard |4 aut | |
| 700 | 1 | |a Matt, Bernd-Jürgen |4 aut | |
| 700 | 1 | |a Meichle, Thomas |4 aut | |
| 700 | 1 | |a Pflaum, Dieter |4 aut |4 com | |
| 700 | 1 | |a Reuter, Geert |4 aut | |
| 700 | 1 | |a Roth, Antje |4 aut | |
| 700 | 1 | |a Schneider, Karl |4 aut | |
| 700 | 1 | |a Scholz, Armin |4 aut | |
| 700 | 1 | |a Schrader, Harald |4 aut | |
| 700 | 1 | |a Seebohn, Joachim |4 aut | |
| 700 | 1 | |a Sirin, Mine |4 aut | |
| 700 | 1 | |a Walper, Ralph |4 aut | |
| 700 | 1 | |a Walter, Martin |4 aut | |
| 700 | 1 | |a Schneider, Karl |4 com | |
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| 998 | |a BK | ||
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