International marketing : theory, practices and new trends /

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Bibliographic Details
Main Authors: Král, Petr (Author), Machková, Hana (Author), Lhotáková, Markéta, 1971- (Author), Cook, Gina, 1970- (Author)
Format: Book
Language:English
Published: Prague : Oeconomica, nakladatelství VŠE, 2016.
Edition:Second revised edition
Subjects:
ISBN: 9788024521527 (brož.)
Physical Description: 245 strán : fotografie, grafy, ilustrácie, mapy, tabuľky ; 25 cm.
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