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Dan Ariely

In 2021, a paper with Ariely as the fourth author was discovered to be based on falsified data and was subsequently retracted. In 2024, Duke completed a three-year confidential investigation and according to Ariely concluded that "data from the honesty-pledge paper had been falsified but found no evidence that Ariely used fake data knowingly".
Ariely's life, research, and book ''Predictably Irrational'' inspired the NBC television series ''The Irrational''; it premiered on September 25, 2023. Provided by Wikipedia
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