The Rules''The Rules: Time-tested Secrets for Capturing the Heart of Mr. Right'' is a self-help book by Ellen Fein and Sherrie Schneider, originally published in 1995.
The book suggests rules that a woman should follow in order to attract and marry the man of her dreams; these rules include that a woman should be "easy to be with but hard to get". The underlying philosophy of The Rules is that women should not aggressively pursue men, but rather, should encourage the men to pursue them. A woman who follows The Rules is called a Rules Girl. Provided by Wikipedia