W. Kip Viscusi

William (W. Kip) Viscusi (born October 3, 1949) is an American economist whose primary fields of research are the economics of risk and uncertainty, risk and environmental regulation, law and economics, and behavioral economics. Viscusi is the University Distinguished Professor of Law, Economics, and Management at Vanderbilt University Law School where he and his wife, Joni Hersch, are the founders and co-directors of the Ph.D. Program in Law and Economics. Prior to his appointment at Vanderbilt, Viscusi was the first John F. Cogan Jr. Professor of Law and Economics at Harvard Law School and Director of the Harvard Program on Empirical Legal Studies. Viscusi is the author of ''Pricing Lives: Guideposts for a Safer Society''. Provided by Wikipedia