Comments: Marketingová komunikace /

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Bibliographic Details
Main Authors:	De Pelsmacker, Patrick, 1957- (Author), Geuens, Maggie, 1969- (Author), Van den Bergh, Joeri, 1971- (Author)
Other Authors:	Šafaříková, Vlasta (Translator)
Format:	Book
Language:	Czech English
Published:	Praha : Grada Publishing, 2003
Edition:	[1. vyd.]
Series:	Expert
Subjects:	marketing príručky
ISBN:	8024702541 (viaz.)
Physical Description:	581 s. : graf., sch., tab. ; 21 cm
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