Marketing podle Kotlera : jak vytvářet a ovládnout nové trhy /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Czech English |
| Published: |
Praha :
Management Press,
2002
|
| Edition: | Vyd.1. |
| Subjects: | |
| ISBN: |
8072610104 (viaz.) |
| Physical Description: |
258 s. : sch., tab. ; 24 cm |
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Titul je dostupný aj v ... 
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| 100 | 1 | |a Kotler, Philip, |d 1931- |4 aut | |
| 240 | 1 | 0 | |a Kotler on marketing. How to create, win, and dominate markets. |l Česky |
| 245 | 1 | 0 | |a Marketing podle Kotlera : |b jak vytvářet a ovládnout nové trhy / |c Philip Kotler ; [z anglického originálu přeložil Pavel Medek] |
| 250 | |a Vyd.1. | ||
| 260 | |a Praha : |b Management Press, |c 2002 | ||
| 300 | |a 258 s. : |b sch., tab. ; |c 24 cm | ||
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| 504 | |a Obsahuje bibliografické odkazy. Menný register. Vecný register | ||
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