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Bibliographic Details
Main Authors:	Kotler, Philip, 1931-, Trias de Bes, Fernando (Author)
Other Authors:	Machková, Hana (Translator), Adamír, Jiří (Translator), Malý, Josef (Translator)
Format:	Book
Language:	Czech English
Published:	Praha : Grada, 2005.
Edition:	1. vyd.
Subjects:	marketing príručky
ISBN:	802470921X (viaz.)
Physical Description:	199 s. : grafy, sch. ; 24 cm.
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