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Bibliographic Details
Main Authors:	Berkowitz, Eric N. (Author), Kerin, Roger A. (Author), Hartley, Steven W. (Author), Rudelius, William (Author)
Format:	Book
Language:	English
Published:	Boston : Irwin, c1992
Edition:	3rd ed.
Subjects:	marketing učebnice vysokých škôl
ISBN:	025609182X (viaz.)
Physical Description:	xxiv, 791 s. : fotogr., grafy, tab. ; 26 cm
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