Consumer behavior. : Concepts and applications. /
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York-St. Louis-San Francisco :
McGraw-Hill, Inc.,
1993
|
| Edition: | 4. vyd. |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| ISBN: |
0070387672 (viaz.) |
| Physical Description: |
788 s. |
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