Comments: Marketing research in a marketing environment. /

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Bibliographic Details
Main Authors:	Dillon, William R. (Author), Madden, Thomas J. (Author), Firtle, Neil H. (Author)
Format:	Book
Language:	English
Published:	Homewood-Boston : Irwin, 1990
Edition:	2. vyd.
Subjects:	marketing prieskum trhu učebnice vysokých škôl
ISBN:	0256079773 (viaz.)
Physical Description:	853 s.
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