Marketing management. : Knowledge and skills. Text, analysis, cases, plans. /

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Bibliographic Details
Main Authors: Peter, J. Paul (Author), Donnelly, James H., jr (Author)
Format: Book
Language:English
Published: Burr Ridge-Boston-Sydney : Irwin, 1992
Edition:3. vyd.
Subjects:
ISBN: 0256092257 (viaz.)
Physical Description: 943 s.
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