Consumer behavior. : Implications for Marketing Strategy. /

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Bibliographic Details
Main Authors: Hawkins, Del I. (Author), Best, Roger J. (Author), Coney, Kenneth A. (Author)
Format: Book
Language:English
Published: Homewood-Boston : Irwin, 1992
Edition:5. vyd.
Subjects:
ISBN: 0256094098 (viaz.)
Physical Description: 674 s.
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