Research traditions in marketing. /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston-Dordrecht-London :
Kluwer Academic Publishers,
1994
|
| Edition: | 1. vyd. |
| Series: | International series in quantitative marketing
|
| Subjects: | |
| ISBN: |
0792393880 (viaz.) |
| Physical Description: |
442 s. |
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