Principles of marketing /

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Wong, Veronica (Author), Saunders, John (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Harlow ; London ; New York : FT Prentice Hall, c2005
Edition:4th europ. ed.
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ISBN: 0273684566 (brož.)
Physical Description: xxxiv, 954 s. : fotogr., il., tab. ; 28 cm
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Physical Description:xxxiv, 954 s. : fotogr., il., tab. ; 28 cm
Bibliography:Resumé angl. Bibl. odkazy. Slovník. Register
ISBN:0273684566 (brož.)