Basic marketing : a managerial approach /

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Bibliographic Details
Main Authors: Mac Carthy, E. Jerome (Author), Perreault, W. D. j. (Author)
Format: Book
Language:English
Published: Homewood : Boston : Irwin, 1990.
Edition:1st ed.
ISBN: 0256068658 (viaz.)
Physical Description: 734 s. : fotogr., grafy, il., tab.
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Description
Physical Description:734 s. : fotogr., grafy, il., tab.
Bibliography:Bibliografi: s. 678-701; register: s. 703-22
ISBN:0256068658 (viaz.)