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Bibliographic Details
Main Authors: Czinkota, Michael R., Rivoli, Pietra (Author), Ronkainen, Ilkka A. (Author)
Format: Book
Language:English
Published: Chicago ; Fort Worth ; San Francisco : The Dryden Press, 1989.
Edition:[1st ed.]
Subjects:
ISBN: 0030145333 (viaz.)
Physical Description: 736 s. : fotogr., grafy, il., sch., tab. ; 24 cm.
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