Consumer behaviour and branding: a cross cultural perspective /

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Bibliographic Details
Main Authors: Chovancová, Miloslava, 1952-, Asamoah, Emmanuel Selase (Author), Wanninayake, W. M. C. Bandara (Author)
Format: Book
Language:English
Published: Žilina : Georg, 2011.
Edition:1st ed.
Subjects:
ISBN: 9788089401581 (brož.)
Physical Description: 183 s. : grafy, sch., tab. ; 24 cm.
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Description
Physical Description:183 s. : grafy, sch., tab. ; 24 cm.
Bibliography:Menný register: s. 177-181; vecný register: s. 182-183; bibl. odkazy
ISBN:9788089401581 (brož.)