A dictionary of marketing /

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Bibliographic Details
Main Author: Doyle, Charles, 1959-
Format: Book
Language:English
Published: Oxford : Oxford University Press, c2011.
Edition:1st publ.
Series:Oxford paperback reference
Subjects:
ISBN: 9780199590230 (brož.)
Physical Description: x, 436 s. : tab. ; 20 cm.
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