Marketing identity : brands we love : conference proceedings from international scientific conference : 8th-9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. Part II /
Uložené v:
| Ďalší autori: | , , |
|---|---|
| Médium: | Kniha |
| Jazyk: | English |
| Vydané: |
Trnava :
Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava,
2016.
|
| Témy: | |
| ISBN: |
9788081058417 (brož.) |
| Fyzický popis: |
505 strán : grafy, ilustrácie, tabuľky ; 21 cm. |
| Tagy: |
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| 245 | 0 | 0 | |a Marketing identity : |b brands we love : conference proceedings from international scientific conference : 8th-9th November 2016, Congress Hall of the Slovak Academy of Science, Smolenice, Slovak Republic. |n Part II / |c Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková (eds.). |
| 246 | 3 | 8 | |a Marketing Identity: brands we love - part II. |
| 260 | |a Trnava : |b Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, |c 2016. | ||
| 300 | |a 505 strán : |b grafy, ilustrácie, tabuľky ; |c 21 cm. | ||
| 366 | |e 150 výtlačkov | ||
| 504 | |a Bibliografické odkazy | ||
| 546 | |a Anglický abstrakt | ||
| 650 | 0 | 7 | |a marketingová komunikácia |2 SVKKKPH |
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| 650 | 0 | 7 | |a communication in marketing |2 SVKKKPHeng |
| 650 | 0 | 7 | |a brand name products |2 SVKKKPHeng |
| 655 | 7 | |a zborníky konferencií |2 SVKKKPH | |
| 655 | 7 | |a proceedings of conferences |2 SVKKKPHeng | |
| 700 | 1 | |a Petranová, Dana, |d 1979- |4 edt | |
| 700 | 1 | |a Čábyová, Ľudmila |4 edt | |
| 700 | 1 | |a Bezáková, Zuzana |4 edt | |
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